We would be transparent and only encourage people who believe in this cause to opt for Attention Capital.Īll forms of capital would be considered equal, and donors would be encouraged to choose a non-monetary form of capital. They can promote the cause with their own personal note. It could be serving, learning, conversing, and building relationships with the cause and the organisation.Īttention Capital: Donors would be encouraged to amplify the cause in their own circles, but without being monitored. It would be in form of small tasks like content writing, campaign leads, tech support, customer queries, projects that any donor can sign up to contribute to the NGO.Ĭommunity Capital: Donors would be encouraged to visit the NGO and perform service along with the community. Time Capital: I would list various acts of service which any individual can perform as an act of donation, because we are seeking wealth and not money alone. Though, I still might have a very miniscule guilt subconsciously. While, for me, who would be receiving the money, I also would have no guilt in asking. It would also amplify the reach to more prospects, because individuals who would have never thought of donating would consider it, due to easy entry and everyone being treated equally. I believe it would lead to greater awareness, and a feeling of gratitude to the donor. I would like to restrict the maximum donations to 100 rupees for any donor so that any guilt is minimised. In the readings, we often learn that giving can have selfish motives, like corporations who give to reduce their own guilt of polluting this world. When you donate little or excess, you might have a tinge of guilt. Money : The feeling of guilt should not arise in receiving or giving.
I have spoken to them about the idea, and they have shared it with the board. I read the alternate forms of wealth by Nipun Mehta, and these are my reflections on running the half marathon with a twist. It might sound dramatic, but I have again been requested by an NGO to run the Tata Mumbai Half Marathon. Probably, I also have a guilt of asking from different people, and sometimes link it with begging. I also hate asking for money, and a lot of times contribute to the NGO in a personal capacity rather than through funds. It boils down on the strength of your connections, and I feel that joy of giving comes out of a sheer compulsion rather than gratitude. This fad of fundraising across social media - where you get requests to donate for a cause - is not build on generosity & gifting, but in your power & persuasion techniques. As I run marathons, I have constantly been approached by numerous NGO’s to run for them, and help in fundraising.
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